As a part of the Certificate IV in Business, teams of year 12 students recently participated in a Marketing Expo hosted in Carana House Forum. This Expo required students to identify an existing product, and then remarket it with a range of marketing strategies such as new branding and product features, and a variety of promotional tools and pricing structures. Expo visitors, which included students, teachers, parents and members of St Stephen’s Executive, were able to question each of the student teams about their marketing ideas and provide them with feedback. Students will use this feedback to write a “report to management” about the success of their marketing efforts as one of the final tasks they complete in the Certificate course.

Chris Bright 
Business and HASS Teacher