Please watch the video (above). While we watched this in class, this is a really useful video because it has some useful advice on how you might be put an advertising campaign together.
Things to think about include:
- What are going to be your main images which define your advertising campaign? What image is going to get people’s attention and how?
- Who are you pitching your advertising campaign to? Who are you trying to attract to WA?
- What words will you use to help persuade/encourage/inspire people to visit WA?
- Can you come up with a memorable tagline (like ‘Another Day in WA’) that people can remember?
You’ll need to keep doing your research and we’ll start putting our advertising campaigns together this week. Remember to keep looking through the other links I sent you to help get ideas.