Public Service Announcement- SAMPLE RESPONSE

Public Service Announcement: Sample Response

 

MAKE SURE YOU HAVE YOUR CONTEXT, AUDIENCE AND PURPOSE ALL PLANNED AND SORTED OUT BEFORE YOU BEGIN SCRIPTING YOUR PUBLIC SERVICE ANNOUNCEMENT. 

Context- WA Alliance To End Homelessness

Audience- Adults

Purpose- To End Homelessness

 

Sample Response:

Right now- RIGHT NOW- there are over 9000 homeless Western Australians needlessly suffering. With the winter months approaching, there is no better time than to act NOW. Everyone has the right to shelter and dignity… and YOU’RE part of the solution. All donations to the WA Alliance to End Homelessness helps homeless Australians to find a warm place to sleep, warm clothes… a decent meal… rather than needlessly suffering. Our website (endhomelessnesswa.com) gives more information on the valuable work we do. By donating, you will help homeless Western Australians to find housing and to prevent homelessness through early intervention. By donating to WA Alliance to End Homelessness, YOU will become part of the solution. Together, we can make homelessness a thing of the past.

 

Teaching and Learning Points:

What do you want your public service announcement to achieve? What is the core purpose of your announcement? What do you want people to do as as result of listening to your 30-second radio announcement?

 

  • This example uses repetition. My key word- the key topic- is homelessness and I wanted to use this word as frequently as possible to make it stick in the listener’s head.
  • I also repeat ‘Right now’ at the start because I wanted to give the topic a sense of urgency.
  • My public service announcement uses statistics/facts to back up and support my topic. You MUST make your research explicit as this adds authority to your broadcast.
  • Lot’s of pronouns used: ‘You’re, ‘You’, ‘We’… These are repeated throughout my script to make it clear that I’m reaching out to my intended audience and including them in the solution to end homelessness.
  • I also give the appeal a context, that winter is approaching and this adds a sense of urgency to the appeal.
  • Repetition of ‘warm’ is meant to make people feel guilty for the things we take for granted.
  • Emotive language: ‘needlessly suffering’. You may need to appeal to the listener’s emotions. It depends. I wanted to make my listener feel guilty by suggesting that homelessness can be avoided, that it’s needless and that people suffer.
  • I then wanted to make the tone a little more positive by suggesting that there’s a ‘solution’ and that people can help find this by donating to the charity.
  • I explain what the charity does to support and to end homelessness.
  • I give out a website address so that people can learn more about the charity and how they can donate. There’s a link on the website for people to donate.
  • I emphasise that the work that the charity does is ‘valuable’. That’s also a persuasive technique.
  • I end by repeating ‘By donating…’ to reinforce the importance of donating to help end homelessness.
  • The public service announcement ends on a positive note; making homelessness a ‘thing of the past’.

Please note the structure is pretty simple. I start with an emotional appeal, I follow that with some context, I explain the work of the charity and then I end by showing people what they can do to help.

Task 4 Resources and Guidance

 

Here are some links to important documents. Please note that the task sheet and marking key have been posted in a previous post. If you lose any documentation, either collect a spare booklet from me or download the relevant document from here:

exemplar of research data preparation re promoting Wheeled Chairs sports

Community groups

Simple basic ‘Aussie’ community service ideas

TASK 4 Producing CSA (Planning)

 

Here are some links to websites which might prove informative. Next week, we’re going to work on the script for your public service broadcast and I will model this for you. Remember that ALL your research needs to be completed BEFORE next Wednesday’s lesson.

 

The Community Broadcasting Association of Australia (CBAA)

https://www.cbaa.org.au/about

https://www.cbaa.org.au/listeners

Play’ Episode 1 to listen to who the presenters are and why they are presenting on the Community radio then play/listen to the remaining clips.

 

https://www.youtube.com/watch?v=funocbYwOdM&list=PLkObVpqnfou_FlvCAZa2tYNge7Q2yfpRe&index=3

The link above should show the following concepts below:

This Is Community Radio: Episode #1

CBAATube

This is Community Radio: Episode #2

CBAATube

This Is Community Radio: Episode 3 – Why is community radio important?

CBAATube

How does community radio contribute to a strong democracy?

CBAATube

How do volunteers contribute to community radio?

How did you get involved in community radio? | This Is Community Radio

CBAATube

How does community radio foster a vibrant culture? | This Is Community Radio – Episode #7

CBAATube

What is your proudest moment in community radio? | This Is Community Radio – Episode 8

CBAATube

Why Do You Listen To Community Radio? | This Is Community Radio Ep #9

CBAATube

—————————–

https://www.ourcommunity.com.au/marketing/marketing_article.jsp?articleId=1543

Marketing and your community group

http://headwest.asn.au/

https://www.salvationarmy.org.au/locations/western-australia/

https://www.bing.com/search?q=homeless+shelters+perth+wa&qs=SC&pq=homeless+shelter+perth+wa&sc=2-25&cvid=B396F91C51E8419DAB20D12C14FBF6C2&FORM=QBRE&sp=1

https://www.swan.wa.gov.au/In-around-Swan/Community-Noticeboard/Community-announcements

https://www.rrr.org.au/sponsorship-and-promotions/community-service-announcements

https://joy.org.au/community/

http://bunburycommunityradio.com/aboutus.html

https://www.bcl.com.au/perth/connect-wa/community-wa.htm

https://www.perth.wa.gov.au/live-and-work/community-services-and-facilities

 

 

 

 

 

How to create an effective infographic

Infographics

What is the purpose of a graphic?

The purpose of graphics is to provide relevant visual output from a digital system. Graphics can be seen on a monitor when a computer is switched on, on a poster, in a related magazine.

 

What makes a successful Infographic?

As with any piece of content, if you want your infographic to be a success then you need to create one for your target audience. When coming up with the concept, do your research and find out what your audience likes, so that you can create an infographic that they will just have to share because it’s so on-point with their thoughts. Think about it like this. Your target audience has a problem (otherwise you wouldn’t exist) and your job is to solve that problem. When coming up with concepts, your goal should be to show your audience that you are their solution, using the creativity of an infographic. If you don’t have one, make sure you create a customer persona,so you know exactly who you are creating your infographic for.

 

A Compelling Theme.

If you check out the largest online community for infographics -Visually – then you’ll see that each one comes with a different theme. Your theme is essentially your story and it needs to correlate with your brand, as your infographic will become another footprint in your content marketing journey.

An exemplar is … Home Food Safety … or Home Food Safety for children

The aim is to teach people the importance of cooking safety to help avoid food poisoning. The theme is set within the various focus areas of the kitchen,

 

Actionable Data

Your next step should be to find the right data for your infographic, and this should be a heavy focus throughout. Don’t just create one because you think it looks cool. For people to want to share it, it needs to feature statistics that will back up your case.The key here is to find ‘stats’ that will help prove to your audience that your product or service is the solution that they need in their life/lives.

 

Awesome Graphics.

This is an obvious point to make, but your infographic has to look good! The graphics you use within it will help guide the viewer through the story.

You must provide handwritten research data on at least TWOtopics/ideas/concepts before selecting one. Notes for both topics will be part of the assessment task.

Some suggestions from infographic designers include:

  • Keep your graphics simple
  • Tell your story in sections so it flows
  • Don’t use too many colours
  • Make it readable
  • Match up your visuals with data
  • Stay true to your brand/service provider e.g. St John First Aid
  • Don’t be too repetitive
  • It’s not all about how it looks. The copy/information on your infographic is just as important!
  • You need to come up with powerful headlines to really convey the message.
  • Your headline needs to be strong so that people will be compelled to share it.
  • Keep it simple, concise and relevant to the theme.

 

https://www.socialmediatoday.com/content/what-makes-great-infographic-1

Some examples of effective infographics

 

Recycling-Infographic

https://www.swan.wa.gov.au/Services-support/Waste-Services/Recycling

https://www.rgang.org.au/r-gang/recycling-rule-changes-2018.aspx

https://stjohnwa.com.au/docs/default-source/first-aid-compliance/st-john-ambulance_first-aid-fact-sheets_a4_drsabcd-infant.pdf?sfvrsn=2

Fire-Season-Guide

https://www.thinkmentalhealthwa.com.au/media/1085/mcaay0430-tmh-infographic-how-to-final.pdf

https://www.thinkmentalhealthwa.com.au/media/1086/mcaay0430-tmh-infographic-mh-in-wa.pdf

https://www.thinkmentalhealthwa.com.au/media/1092/mcaay0352_gpposter_nov17_final.pdf

https://www.thinkmentalhealthwa.com.au/media/1115/181114-ment0171-tmh-infographic-v3-final.pdf

https://www.rsc.wa.gov.au/RSC/media/Documents/Resources/Publications/Alcohol-Interlock-Campaign-Evaluation_Report.pdf

Task 3- Preparation

 

 

As you know, you’ll be working on producing an infographic on either a local or global issue. The task sheet below (and marking key) have all the information you require to complete this task:

 

Task 3 – Public Service Infographic Assess sheet

 

In today’s lesson, you will conduct some individual research on some (or all) of the following institutions:

 

Try and find relevant websites for the following…

 

Australian Health posters

West Australian Health dept

WA Fire Dept

St John’s Ambulance

WA Surf lifesaving

WA Swimming

WA Mental Health

Safety in the home

Safety in the workplace

Domestic Violence

Child safety

 

In today’s lesson, I would like to research as many of these institutions as possible. You need to find posters and infographics on these websites and record your findings under the following headings:

 

  • What is the purpose of the poster/infographic? What is it trying to achieve? What evidence is there in the text to support your answer? Is the text trying to warn the reader, to inform them, to support them? What is the tone of the text?
  • Who is the intended audience? How can you tell? What evidence is there in the text to support your answer?
  • How does the text use images to help the reader understand it? How do the images support the text?
  • How does the text use words to help the reader understand what it is about? How do certain words help set the tone for the text?

 

You might want to use the table below to help you record your findings. You will need to cut and paste this into a Word document:

 

Text 1

 

Website:

 

Text 2

 

Website:

 

Text 3

 

Website:

 

Text 4

 

Website:

 

  • What is the purpose of the poster/infographic? What is it trying to achieve? What evidence is there in the text to support your answer? Is the text trying to warn the reader, to inform them, to support them? What is the tone of the text?

 

  • Who is the intended audience? How can you tell? What evidence is there in the text to support your answer?

 

  • How does the text use images to help the reader understand it? How do the images support the text?

 

  • How does the text use words to help the reader understand what it is about? How do certain words help set the tone for the text?

 

 

Remember that you need to find EVIDENCE from the text to support your responses. The learning objective here is for your research to deepen your understanding of how images and text combine to present information in a specific way, for a specific purpose and for a specific audience.

 

Sizzling Starts- Creating Narrative Hooks

Here is an example of the opening of piece of narrative writing. Make sure you read the text carefully AND the annotations in red.


 

Here are my teaching and learning points:

 

  • I SHOW my reader the time of day but I don’t TELL them.
  • I give SOME information about my persona but I’ve not said a great deal as I want the reader to ask themselves some questions as to who is telling them the story.
  • I describe setting and create a mood of calmness but also loneliness.
  • I introduce the theme of loneliness and isolation.
  • I hint at there being a language barrier.
  • I imply that the person telling the story has recently arrived in Australia but I don’t TELL the reader that.
  • I establish a contrast between where the persona is from and where they are living now.

 

Hopefully the reader will want to know, by reading on, if:

 

  • The persona DOES learn the language and becomes more familiar with life in Australia.
  • Whether their isolation is permanent or temporary.
  • Where they are from and the reasons for moving to Australia.
  • What other challenges they may face.

 

Keep in mind that you are writing something that will engage and entertain your reader and you need to keep them in mind while you’re writing.

Short Story Openings

Here is a selection of short story openings. Have a read and see if you can work out how these openings try and interest the reader.

 

At Seventeen- Sheila Morehead

The youth shivered as the cool breeze flicked around his body and blew through his sea-bleached hair. His eyes, darkly blue as the glowering sky above, turned continually to the heaving surf.

There was no one else on the windswept beach. Inside his mind a voice was talking to him and that voice was his own soul and it was all the companionship necessary to him.

 

 

Listen to the End- Tony Hunter

A flurry of wind sent the brown leaves tumbling end over end ahead of her along the dark, glistening pavement. Thin, cold drizzle, driven by the wind wrapped a clammy embrace round her hurrying figure and swirls of mist danced beckoningly around the street lamps, transmuting their normally friendly beacons into baleful yellow eyes. The tall Victorian houses frowned down disapprovingly on the small figure in the bright red raincoat as if the bright splash of colour offended their staid and sombre tastes.

She quickened her pace, head bent, dark hair plastered damply across a pale face, heels beating out a staccato rhythm that took off with the promise of an echo only to be swallowed by the all-pervading mist, thickening now as it rolled up from the river. The paper bag of groceries, dampened by mist and rain, threatened once more to disgorge its contents and she shifted the grip of her arms, clutching it even more tightly to her breast carrying it before her like a shield against the dark.

 

 

A Sound of Thunder- Ray Bradbury

The sign on the wall seemed to quaver under a film of sliding warm water. Eckels felt his eyelids blink over his stare, and the sign burned in this momentary darkness:

TIME SAFARI, INC.
SAFARIS TO ANY YEAR IN THE PAST.
YOU NAME THE ANIMAL.
WE TAKE YOU THERE.
YOU SHOOT IT.

Warm phlegm gathered in Eckels’ throat; he swallowed and pushed it down. The muscles around his mouth formed a smile as he put his hand slowly out upon the air, and in that hand waved a check for ten thousand dollars to the man behind the desk.

“Does this safari guarantee I come back alive?”

 

 

The Murderer- Ray Bradbury

 

Music moved with him in the white halls. He passed an office door: “The

Merry Widow Waltz.”  Another door:  “Afternoon of a Faun.” A third: “Kiss Me Again.”  He turned into a cross corridor:  “The Sword Dance” buried him in cymbals, drums, pots, pans, knives, forks, thunder, and tin lightning. All washed away as he hurried through an anteroom where a secretary sat nicely stunned by Beethoven’s Fifth. He moved himself before her eyes like a hand. She didn’t see him.

His wrist radio buzzed.

“Yes?”

“This is Lee, Dad. Don’t forget about my allowance.”

“Yes, son, yes. I’m busy.”

 

 

Lamb to the Slaughter- Roald Dahl

 

THE ROOM WAS WARM and clean, the curtains drawn, the two table lamps alight – hers and the one by the empty chair opposite. On the sideboard behind her, two tall glasses, soda water, whisky. Fresh ice cubes in the Thermos bucket. Mary Maloney was waiting for her husband to come home from work. Now and again she would glance up at the clock, but without anxiety, merely to please herself with the thought that each minute gone by made it nearer the time when he would come. There was a slow smiling air about her, and about everything she did. The drop of the head as she bent over her sewing was curiously tranquil. Her skin – for this was her sixth month with child – had acquired a wonderful translucent quality, the mouth was soft, and the eyes, with their new placid look, seemed larger, darker than before.

When the clock said ten minutes to five, she began to listen, and a few moments later, punctually as always, she heard the tires on the gravel outside, and the car door slamming, the footsteps passing the window, the key turning in the lock. She laid aside her sewing, stood up, and went forward to kiss him as he came in.

‘Hullo, darling,’ she said, ‘Hullo,’ he answered.

 

 

You Are Now Entering the Human Heart- Janet Frame

 

I looked at the notice. I wondered if I had time before my train left Philadelphia for Baltimore in one hour. The heart, ceiling high, occupied one corner of the large exhibition hall, and from wherever you stood in the hall, you could hear it beating, thum-thump-thum-thump. It was a popular exhibit, and sometimes, when there were too many children about, the entrance had to be roped off, as the children loved to race up and down the blood vessels and match their cries to the heart’s beating. I could see that the heart had already been punished for the day—the floor of the blood vessel was worn and dusty, the chamber walls were covered with marks, and the notice “You Are Now Taking the Path of a Blood Cell Through the Human Heart” hung askew. I wanted to see more of the Franklin Institute and the Natural Science Museum across the street, but a journey through the human heart would be fascinating. Did I have time?

Short Story Structure

Please use the PDF below to help structure your Task 2 creative response:

 

Short Story Structure-26i341l

 

Things we need to look for:

 

  • The COMPONENTS of a short story is an important bit. This tells us the basic structure we’ll need to use and this is what we’ll need to focus on.
  • When we describe the SETTING at the start, we’ll need to make sure we describe it in an INTERESTING way to make our reader want to read on. We’ll call this the NARRATIVE HOOK.
  • When we’re thinking about the CHARACTERS, we need to limit the number to no more than three. Any more than that and it gets confusing.
  • You’ll need to introduce a CONFLICT or DILEMMA (a PROBLEM) as early as possible. This is a very good way of getting the attention of your reader. Something DRAMATIC has to happen. This could be an issue that the PERSONA of your story has to deal with in the place where your story is set. This obviously depends on the persona and the setting.
  • The PROBLEM has to be responded to in some way. This is where your story starts building up to the CLIMAX of the narrative.
  • The CLIMAX is where the tension is at its highest. The reader is desperate to find out how the CONFLICT has been sorted out/resolved.
  • The RESOLUTION is the ending of the story. This could be a ‘happy ever after’, it could be a twist in the tale/something unexpected or it could be left as a cliffhanger. You’ll need to decide what’s best for you and your story.

 

These are my main teaching and learning points for today’s lesson and you’ll need to look at your planning and make sure your planning includes this structure.

 

In tomorrow’s lesson, I’ll show you how to write an effective opening to a narrative, which I’ll post to the class blog.

This Week in English…

This week, we will be making sure our planning for Task 2 is completed and that we’re all ready to begin writing the first draft of our creative response.

Please make sure you bring all the planning documents with you to your lessons this week.

If you are on external VET, all the lessons have been posted on SEQTA for this week.

In class, we are going to explore:

 

  • The generic structure for a short story.
  • The generic structure for diary entries.
  • How to gain the interest of your reader.
  • How to use language/words to create a persona.
  • How to create an effective setting.

 

I’m going to model the START of a creative response for you and you’re going to use that to help you write your own.

Come and find me if you have any questions.