Above is a link to a range of print advertisements which promote Australia in specific ways to specific audiences.
in today’s lesson, we looked at the following picture:
We explored the following things about this image:
- The woman is in the centre of the image, and she is the first thing that we see. The first thing we notice on an image is called the FOCALISER.
- She is tanned, toned, happy, she appears to be fit and she presents a positive image of Australia as a place where people enjoy the outdoor life in a healthy manner.
- She is carrying a surfboard which is stereotypically Australian and this associates her strongly with the country.
- The word ‘Australia’ is in the colours of the sun, which suggests that in Australia, the sun always shines.
- She’s standing on a semi-deserted beach which is unspoilt. The sand is beautiful and the waves crashing onto it suggests Australia is a paradise inhabited by beautiful people who enjoy the outdoor life.
- This is reinforced by the cloudless blue sky and the beautiful ranges in the distance.
- ‘Just 21hrs away’ suggests that while Australia is far away, it isn’t isolated and you can get there in less than a day. It suggests that Australia is accessible.
Look at the other posters and see if you can make similar observations about them. How has colour been used? What is the focaliser? What do the images say about Australia? How do the words encourage or persuade us?
Also use the posters to assess your own posters and use them to work on your final drafts. How can you improve your own posters based on the ones attached to this blog post? What can you learn from these posters to improve your own?