Here are some sample posters, which promote Broome as tourist destination.
It’s important here to note:
- The tagline ‘Come consume all of Broome’ works as an advertising campaign tagline. It’s short and memorable and uses rhyme (‘Broome’ and ‘consume’) to make it catchy and easy to remember.
- Maybe the casual reader would associate ‘consume’ with the reputation Broome has for a distinctive cuisine. It’s Asian-influenced food is noted as being spectacular. So… it’s possible to say that the images and the tagline don’t quite fit together at this stage.
- Make sure that your tagline and images reinforce each other.
- The text at the bottom is engaging, enthusiastic and well written. It uses alliteration, metaphor, informal language (‘vibe’) but gets a bit too general towards the end.
- Note that there’s an email address. I would’ve gone with a website address as well as the email.
- Both posters use the same design and the same logo ‘Cruise Broome’ which creates unity.
- The word ‘All’ suggests that there’s a lot to see in Broome and works as a persuasive device here.
Use these notes as a guide for the production of your own posters. Remember that the expectation is for you to produce a minimum of two posters (and a maximum of three) by Thursday’s lesson.